Loyalty to One’s Art is a Commitment to Succeed: At last count, there are a gazillion works of art available for sale. Pity the artist that has to compete. It’s one of life’s choices loaded with apprehension and sweaty hand-wringing jitters. Not for the faint of heart, mind you.
Is there a solution? If you want to sell art, it gets down to one simple principle. Lots and lots of people need to know who the heck you are. And it especially helps if they actually like you. It is a popularity contest. Your creativity, your skill, and your artistic knowledge are nice. But it rarely guarantees success.
“People can’t buy what they don’t know exists.” This is been our marketing mantra for years. The more people you know, gives you the opportunity to tell them your story. And when it comes to art, you can show them visually what you do as an artist.
Build an audience. If they don’t like you, and if they don’t like your art, that’s okay. Because you will always be an impression in their mind. You will never know who is going to say what to whom. And maybe that whom wants to collect a piece of your art!
Loyalty to your creativity is a mandate that is empowering. It’s a not-so-subtle commitment to succeed. Execute this concept daily while building your notoriety. Will you sell more art? One thing is for sure. You will increase your odds of making that happen exponentially.
“Be known. Be known to all for what you
genuinely create artistically.”
Rod Jones Artist